This is a marketing and products development training manual sweetpotato extension workers. It starts with marketing mix specifically the 5P’s and how they connect, farming as business is highlighted as key aspect for farmers to exercise farming with revenue/returns. Postharvest handling is mentioned for proper produce management and concludes with market chains and linkages.
Authors: Harriet Nsubuga, Harriet Nsubuga
Contributors: HarvestPlus, HarvestPlus
Subjects: Marketing, Product Development
Publication Date: 2007
HOW TO CITE
Nsubuga, H. (2007). Training manual on marketing and product development for extension workers. Harvestplus, Uganda, pp 1-33.