The global meeting place for people interested in all things related to SWEETPOTATO

Share your research and experience, ask and answer questions, meet your peers.

Home / File / Training Manual on Marketing and Product Development for Traders and Processors

Training Manual on Marketing and Product Development for Traders and Processors

This is a training manual developed towards traders and processors. It has details on Orange-fleshed sweetpotato (OFSP) a sweetpotato variety rich in vitamin A, description, postharvest handling and its significance. Further, it contain details of the ‘Marketing mix’ specifically the 5P’s and concludes with market chains and linkages.

HOW TO CITE

Nsubuga, H. (2007). Training manual on marketing and product development for traders and processors. HarvestPlus, Ugangda, pp 1-13.