This is a training manual developed towards traders and processors. It has details on Orange-fleshed sweetpotato (OFSP) a sweetpotato variety rich in vitamin A, description, postharvest handling and its significance. Further, it contain details of the ‘Marketing mix’ specifically the 5P’s and concludes with market chains and linkages.
Authors: Harriet Nsubuga, Harriet Nsubuga
Subjects: Marketing, Product development
Publication Date: 2007
HOW TO CITE
Nsubuga, H. (2007). Training manual on marketing and product development for traders and processors. HarvestPlus, Ugangda, pp 1-13.