Training Manual on Marketing and Product Development for Traders and Processors

This is a training manual developed towards traders and processors. It has details on Orange-fleshed sweetpotato (OFSP) a sweetpotato variety rich in vitamin A, description, postharvest handling and its significance. Further, it contain details of the ‘Marketing mix’ specifically the 5P’s and concludes with market chains and linkages.

Key Document Information

Authors: Harriet Nsubuga

Subject: Marketing, Product development

Publication Date: 2007

Publisher: HarvestPlus

Contributors: Shiphar Mulumba

Format: pdf

Language: English

Keywords: Demand creation, Marketing, Product development


Nsubuga, H. (2007). Training manual on marketing and product development for traders and processors. HarvestPlus, Ugangda, pp 1-13.

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