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Tag Archives: Consumer preferences

Presentation 20: Consumer participation in Ghana’s sweetpotato breeding program: The consumer preference approach

Breeders in Ghana are faced with the challenge of getting consumers to adopt their varieties and even more so the orange-fleshed sweetpotato (OFSP). This is as a result of idea that sweetpotato are generally too sweet. It is therefore important to ascertain whether new varieties meet consumers’ preference. Hence the …
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SPHI Brief 2013: Sweetpotato support platforms to build a community of practice

Among variety of crops in sub-Saharan Africa, under-investment is majorly experienced in sweetpotato production. The key bottlenecks to the full potential utilization of sweetpotato have been identified, and there is a dearth of researchers addressing those problems and development agents knowledgeable in good sweetpotato production and post-harvest management techniques. These …
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SPHI Brief 2011: Sweetpotato support platforms to build a community of practice

Among variety of crops in sub-Saharan Africa, under-investment is majorly experienced in sweetpotato production. The key bottlenecks to the full potential utilization of sweetpotato have been identified, and there is a dearth of researchers addressing those problems and development agents knowledgeable in good sweetpotato production and post-harvest management techniques. These …
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  • Pages: 2

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SASHA Brief 2015: Does it Make Sense to Store Fresh Roots?

This flyer is a brief description of a study undertaken to better understand whether fresh root storage might offer opportunities with the Kenyan OFSP supply chain. 59 stakeholder and focus group interviews were undertaken across eight focal counties in Kenya to understand existing sweetpotato value chains, their seasonality, farmers’ production …
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  • Pages: 2

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Trader and consumer criteria for selection of sweetpotato varieties

This section gives descriptions of methods by which the Tanzania breeding programme obtained necessary information to decide main selection criteria for new cultivars and also reports on main study findings. As a conclusion, limited information exists in Tanzania on the preferences of consumers and traders. However, the methods described here …
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Diallel analysis of root dry matter content in sweetpotato

There has been much emphasis on breeding for increased sweetpotato storage root yields, but less on the dry matter yield, and its inheritance. High dry matter content (DMC) is associated with consumer preferences, and is important for processing industry. This study was conducted to determine the type of gene action …
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  • Pages: 5

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