Sweetpotato Knowledge Portal
“Prioritizing end-user preferences in variety development is a key strategy toward not only enhancing technology adoption, but also bridging the inherent gender technology adoption gap in the developing world,” says Chalmers Mulwa, a social scientist at CIP.
Gender and variety trait preferences in Uganda, Tanzania, and Mozambique – International Potato Center
To ensure better adoption of vitamin-A rich sweetpotato, it is paramount to develop varieties that satisfy the needs and desires of both men and women. Whereas men who farm sweetpotato may prefer qualities such as storability and yields, women will tend to favor taste and cookability.
