This document reports on advocacy strategy developed for the Reaching agents of change (RAC). The RAC project aims at increasing investments and commitment to the dissemination and use of Orange-Fleshed Sweetpotato (OFSP) as a means to combat Vitamin A Deficiency (VAD) and food insecurity in Africa. It is understood that advocacy is a process of influencing people and institutions to create change and it involves many principles and activities/strategies, including lobbying. It is therefore expedient to create a concise message for a target environment. The workshop was therefore organized and facilitated on faith that strategic advocacy need to built on good development practice and should promote tangible positive change, and as such after stating the key problems and challenges, the advocacy strategy need to also provide strategic solutions. Therefore the key significance was to receive and share stakeholder feedback on the situation analysis report towards developing an advocacy strategy in support of OFSP investment in Tanzania.