Rwanda is among highest producers of sweetpotato in sub-Saharan Africa (SSA). Despite this huge production, market chains are poorly developed; and roots are bulky and costly to transport long distances searching for markets. Processing of sweetpotato into products offers the opportunity to increase demand for the crop and create value-addition, thereby expanding the incomes of smallholder producers. This brief reports on project sought to build an effective public-private sector partnership, via provision of solid evidence that sweetpotato processed products are profitable and acceptable to urban African consumers. Additionally, the major challenges faced with development on these partnerships are outlined as well