This brief describes the pilot efforts to develop markets for orange-fleshed sweetpotato, in order to stimulate production of the crop and to help combat vitamin A deficiency. The target region is West Africa including Ghana, Nigeria and Burkina Faso. Briefly, this region has serious micronutrient deficiency which can be controlled by creating demand for the Orange fleshed sweetpotato (OFSP). An outline of major objectives includes, market identification, farmer participation, commercial seed system development and increase OFSP consumption. It concludes with mention of first achievement that is ‘Theory of change’.