Sweetpotato farming is widely adopted in Mozambique, although it faces 69% Vitamin A deficiency (VAD) to pre-school aged children. Earlier initiatives demonstrated that consumption of orange fleshed sweetpotato (OFSP) has impact on VAD status and is a cheapest source of VA. This brief explains the strategy of Reaching Agents of change (RAC) in advocating for increased investment in OFSP to combat VAD. In conclusion some of RAC achievements include capacity building of trainers (ToT) which has been observed to impact hundreds of young children and women of reproductive age.