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2019 SASHA Brief 22. Potential business models and financial feasibility of selected medium-scale business enterprises for orange-fleshed sweetpotato (OFSP) value-added products.

Five potential and financially viable business models were examined for OFSP value-added products in the Kenyan context. These potential OFSP value-added products are cookies, cupcakes and mandazi (donuts), and OFSP purée for bakery products. However, the choice of products might differ in other regions based on market demand and cost of ingredients. The required minimum investment level varies between US$ 31,000 and 43,000 depending on the business model selected. The payback period varies between 1 to 2.8 years and average Return on Investment (RoI) is more than 100%.

Authors: Srini Rajendran, Antonio Magnaghi, Jan Low, Tawanda Muzhingi

Subjects: Inclusive value chains, Sweetpotatoes, Sweetpotatoe agri-food systems

Pages: 4

Publisher: International Potato Center

Publication Date: August 31, 2019


Rights: Open access: CC-BY-4.0

Keywords: 2019 SASHA Brief 22, Business enterprises, Orange-fleshed sweetpotato products