This document contains the proceedings from a two days’ workshop that involved cross-cutting stakeholders in the health, nutrition and agriculture sectors brainstorming and set footing on the development of an advocacy strategy for promotion of production and consumption of Orange Fleshed Sweet Potatoes in Tanzania. Briefly, Reaching Agents of Change (RAC) project aimed at increasing investments and commitment to the dissemination and use of Orange-Fleshed Sweetpotato (OFSP) as a means to combat Vitamin A Deficiency (VAD) and food insecurity in Africa. Additionally, RAC aspires to enable the public and private sectors to design, implement, monitor and evaluate programs that are either OFSP-focused or that add OFSP into existing efforts. One key strategies for RAC to achieve their noble ambition involved building the capacity of committed advocates to convince key decision-makers and donors to invest in the widespread adoption and utilization of OFSP. It is understood that advocacy is a process of influencing people and institutions to create change and it involves many principles and activities/strategies, including lobbying. To provide a framework for operation and facilitate the activities of those advocates, RAC secretariat started the process of developing an advocacy and communication strategy. This advocacy and communication strategies are in details outlined in this publication.