Rwanda is one of densely populated countries in Sub-Saharan Africa with this numbers expected to double by 2020. Urbanization is also increasing leading to growing demand of more processed, faster cooking foods such as wheat products than their rural counterparts. Some of these processed products are relatively expensive and their world price steadily increasing. This brief reports on a project seeking to build an effective public-private sector partnership, and provide solid evidence that sweetpotato processed products are profitable and acceptable to urban African consumers. Among other key achievements, the Golden Power Biscuit, with 43% of wheat flour replaced by orange-fleshed sweetpotato puree, was successfully launched with sales worth $51,000 USD.