Agriculture is the livelihood pillar for the majority of Tanzanians. Most households live on subsistence farming and primarily produce maize, cassava, paddy, sorghum/millet, bananas, sweet potatoes, and yam. The dominance of particular food crops and food related consumption preferences var based on regions and even some tribes. Additionally, mortality rate in Tanzania stands at 51 and 81 per 1000 live births for infants and under five children. Currently Tanzania has food and nutritional policy and national nutrition strategy developed to guide actions to improved nutrition in the country. These documents are a key indicator of the government’s recognition that malnutrition is a problem in Tanzania and a demonstration of the commitment to address it. This article report on these and the suitability for the production, promotion, and consumption of orange fleshed sweetpotato (OFSP) in Tanzania in first part. In second part, it tackles In details the advocacy and communication strategy.