This paper is part of a series of theme papers compiled into an International Potato Center Social Science Working Paper entitled Unleashing the Potential of Sweetpotato in Sub-Saharan Africa: Current Challenges and Way Forward. They were prepared in preparation for a Sweetpotato Challenge Workshop held in July 2008 in Addis Ababa. It address the challenge of how we can improve the value chain for sweetpotato given its bulky nature, undiversified use, and image as a poor man’s crop.