Jumpstarting Orange Fleshed Sweetpotato in West Africa through diversified market, hereafter referred to as Jumpstarting Project, is a 3 years project managed by International Potato Center (CIP). The project started in 2014 and is being implemented in 3 West African countries, namely Burkina Faso, Ghana and Nigeria. The overall goal of the Jumpstarting project is “Sustainable and inclusive market-driven approaches for orange-fleshed sweetpotato (OFSP) to increase incomes, and improve health through consumption of vitamin A rich OFSP, especially in women and children”.
The project has 4 major outcome areas, namely that:
1- Formal and informal diversified OFSP market opportunities developed in pilot areas in Burkina Faso, Ghana, and Nigeria.
2- Households, including women and children, in target areas have increased vitamin A consumption from OFSP.
3- Commercial sweetpotato planting material and OFSP producers, including women, increase income through participation in OFSP value chains.