Jacobus Risseeuw runs a commercial sweetpotato production business called Risseeuw Boerdery in Limpopo South Africa. Based on his experience, he outlined the principles of running a successful business, and then shared his experiences and factors that influence successful sweetpotato production. This included an outline of all the stages that are taken from soil preparation, right up to marketing, and post-sales analysis to improve management practices. He also gave examples of the challenges encountered in large scale sweetpotato production and how his company was addressing them.
Subjects: post-harvest management, marketing
Publication Date: October 1, 2015
HOW TO CITE
Risseeuw, J. 2015. Packhouse and marketing.