Farm Radio International (FRI) uses participatory radio campaign methodology, that Karen Hampson explained, is a well tried concept which has proven that when used, people in listening communities are five times more likely to take up a practice featured in the campaign. Apart from elaborating on the methodology, she gave an example of two recent projects that FRI has been undertaking (a) using radio mini-drama to contribute to increasing knowledge and consumption of OFSP in Uganda; and (b) promoting the production and consumption of sweet Potato in Ghana, Uganda, Tanzania, and Burkina Faso through participatory radio campaigns.