The “Quality Diets for Better Health” (QDBH) project is a 54 months activity financed by the European Union working in four woredas (districts) in Southern Nations, Nationalities and Peoples’ Regional (SNNPR) State in Ethiopia. The project is implemented by the International Potato Centre (CIP) with People in Need (PIN) and Rollins School of Nutrition at Emory University in Atlanta. QDBH aims to improve the intake of vitamin A and of food security of 15,000 rural households through so-called “Healthy Living Clubs” (HLCs). These clubs consist of 30 households with pregnant women or young children and meet once a month to discuss infant and young child feeding (IYCF) practices. They receive new orange-fleshed sweetpotato varieties to help them grow their own nutritious food and to supply to the market. The project also tests the effectiveness of a “Healthy Baby Toolkit” as a vehicle to support the improvement of IYCF by following a the member households of 26 of these HLCs over a one-year period. The base-line study presents the results of interviews of 605 HLC member households from 20 kebeles (wards) in three woredas at the start of their nutrition training program.