This article reports on Reaching Agents of Change (RAC) in Tanzania, and the media event conducted to orient staff from different media houses, as to be familiar with basic promotional information and materials on the RAC Project, and orange-fleshed sweetpotato (OFSP) for use for awareness creation Nature of the event is one day meeting to encourage participation from journalists especially those who cover feature stories in Agriculture, Health and Nutrition. The activities for the event included brief talk from RAC Government based advocate at Ministry of Agriculture (MOA), key note speaker from the media and success/experience sharing from key government official from Geita as among councils that have been working well with OFSP.