Ethiopia is experiencing food insecurity and malnutrition, population pressure as well as effects of climate change. All these are indicators of need for new approaches such as production of nutrient rich root and tuber crops for instance potato and orange sweetpotato (OFSP) to avert over reliance on grains. This presentation reports International Potato Center (CIP) project aimed towards improving nutrition and food security among poor and vulnerable Ethiopians through consumption of micronutrient rich SP and potato. Some of the approaches adopted for promotion of OFSP include Institutional capacity building, demand creating, growing OFSP in school gardens for feeding and technology dissemination for products development including market support. Despite the success link to these approaches some constraints to OFSP are also listed such include long dry season, low access to good quality vines among others.