This document outlines two main aims of Reaching Agents of Change (RAC) in Tanzania. They include, increasing investment and resources allocation for orange-fleshed sweetpotato (OFSP), and policy changing to support OFSP scale up. In this aims, objective descriptions, success indicators, targets, advocacy approach and activities, allies, and risk and assumptions are made.
Authors: Helen Keller International, Helen Keller International
Contributors: Chris Muhango, Chris Muhango
Publisher: International Potato Center
Publication Date: 2013
Rights: Open access
Keywords: Orange-fleshed sweet potato (OFSP), Reaching agent of change (RAC)
HOW TO CITE
Helen Keller International, (HKI). 2013. Reaching Agents of Change (RAC) TANZANIA COUNTRY ADVOCACY AND COMMUNICATION STRATEGY; The advocacy and communication strategy matrix. International Potato Center (CIP). pp 8-9.