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Training Manual on Marketing and Product Development for Extension Workers


This is a marketing and products development training manual sweetpotato extension workers. It starts with marketing mix specifically the 5P’s and how they connect, farming as business is highlighted as key aspect for farmers to exercise farming with revenue/returns. Postharvest handling is mentioned for proper produce management and concludes with market chains and linkages.

Authors: Harriet Nsubuga, Harriet Nsubuga

Contributors: HarvestPlus, HarvestPlus

Subjects: Marketing, Product Development

Pages: 33

Publisher: HarvestPlus

Publication Date: 2007

Keywords: Marketing, Processing, Product development, Sweetpotato utilization


Nsubuga, H. (2007). Training manual on marketing and product development for extension workers. Harvestplus, Uganda, pp 1-33.