Share your research and experience, ask and answer questions, meet your peers.

Presentation 17: Working with cooperatives and groups in root marketing and product development: Lessons earned

This presentation outlines the lesson learned while working with cooperatives and groups for marketing roots and product development. The take home message focuses on branding as key for success, partnership with industries key for OFSP adoption and availability in market, and research is essential to ensure success of products developed.


Sindi, K. 2016. Working with Cooperatives and Groups in Root Marketing and Product Development: Lessons earned. Presentation made at the 2016 Marketing, Processing and Utilization Cop Meeting in Tanzania.