The global meeting place for people interested in all things related to SWEETPOTATO

Share your research and experience, ask and answer questions, meet your peers.

Home / Project / Development and Commercialization of Orange-Fleshed Sweetpotato based nutritional products – Malawi

Development and Commercialization of Orange-Fleshed Sweetpotato based nutritional products – Malawi

Project Ongoing

Malawi is one of the largest producers of sweet potatoes in southern Africa. The majority of sweet potatoes are sold in rural markets and thus consumed locally. Very limited value addition is done at the household or industrial level. With the vast majority of sweet potatoes flooding the market at harvest once yearly, and with their limited storage life, prices are generally low and loss is high for sweet potatoes.

Key Project Information

Malawi is one of the largest producers of sweet potatoes in southern Africa. The majority of sweet potatoes are sold in rural markets and thus consumed locally. Very limited value addition is done at the household or industrial level. With the vast majority of sweet potatoes flooding the market at harvest once yearly, and with their limited storage life, prices are generally low and loss is high for sweet potatoes. Despite the nutritional advantages and promotion of sweet potato by different development bodies, very little scaling up of commercial production has been done at the industrial level. Through investment in value addition processing, Universal would be able to formally buy OFSP at harvest and process them into long shelf life nutritional products, resulting in reduction of post harvest losses and the establishment of a new market for sweet potatoes.

 

Universal will strengthen the OFSP value chains in Blantyre, Chiradzulu, Chikwawa, Nsanje and Mulanje districts by developing a variety of products utilizing OFSP puree or flour, operationalizing an OFSP processing plant, and commercially launching to market numerous OFSP based nutritious products such as baby food, biscuits, and snacks. Not only will the development and commercialization of OFSP-based products scale up the formal market opportunities for smallholder farmers, it also will provide new nutritional bio fortified food products for rural and urban populations. Universal is already a leading food processor in Malawi. It aims to diversify its product line to include more nutritious foods. The company will be responsible for the research and development of the new products to ensure they meet both national and international food quality standards (HACCP, GMP and ISO compliant), the procurement of machinery for manufacturing operations, the setting of standards for the raw materials, the establishment of the greenhouse, and the provision of space and technical resources for the implementation of the project. Universal will be responsible for production and commercialization of the OFSP based products, including the establishment and deployment of an effective market strategy.

Universal will be able to formally and directly buy from smallholders at harvest and process the crop into long shelf life nutritional products. Over 8,000 smallholder farmers will be ensured an output market by Universal through this activity. With support from CIP, Universal’s procurement department will establish direct relationships with smallholder farmers and procure directly from farms.

 

PROJECT GROUP LEADER: Jean Pankuku

TEAM MEMBERS: Dinshi Amin, Shanu Amin, Christopher Mshali, Emily Mueller.

Start date February 20, 2015
End date July 31, 2017
Lead organization Universal Industries Limited
Collaborating organizations International Potato Center (CIP)
Region Southern Africa
Countries Malawi
Type of project Development / Dissemination
Financing Sources USAID, Universal Industries Limited
Funding Amount (USD) $1,072,496
Members Jean Pankuku, Wells Kumwenda, JOSE MARIO CARDENAS, Kalifala Fofana, patrick singoyi, JOSE MARIO CARDENAS, Kalifala Fofana, patrick singoyi

GOT A PROJECT?

Submit here