We want demand for OFSP to be market-led in West Africa, both in areas where the crop is currently important (but OFSP is not), and in areas where sweetpotato is not particularly important, but where it has the potential to be.  We expect that market demand for OFSP will greatly stimulate its production, ensuring profits for those who produce it, and nutritional benefits for a large population of consumers, including young children and their mothers, who are particularly at risk.