In order to reduce the incidence of vitamin A deficiency, we plan to establish committed Decentralized Vine Multipliers (DVMs) so that by 2019 in each state at least 17,500 households, especially those with children below five years of age and women of reproductive age, receive quality vines.  We want to create demand for OFSP in both formal and informal sectors, which in turn will drive market development for fresh roots and OFSP-based processed products.