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Tag Archives: Marketing

PROMOTING OFSP USING LEAFLET AND ASSESSING ITS EFFECTIVENESS TOWARDS KAP OF SWEET POTATO CONSUMERS IN HAWASSA CITY, SNNPR ETHIOPIA

The Quality Diets for Better Health (QDBH) project is an Activity carried out by the International Potato Center (PIN), People in Need (PIN) and Emory University between 2017 and 2021 in the Sidama and Gedeo Zones in the South of Ethiopia. The project is financed by the European Union and …

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PROMOTING OFSP USING LEAFLET AND ASSESSING ITS EFFECTIVENESS TOWARDS KAP OF SWEET POTATO CONSUMERS IN HAWASSA CITY, SNNPR ETHIOPIA

The Quality Diets for Better Health (QDBH) project is an Activity carried out by the International Potato Center (PIN), People in Need (PIN) and Emory University between 2017 and 2021 in the Sidama and Gedeo Zones in the South of Ethiopia. The project is financed by the European Union and …

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SPHI Brief 37: Reaching Communities Through School Children – Students as Agents of Change

The International Potato Center (CIP) conducted studies in Nigeria and Ethiopia among school children to understand their response to information they receive about orange-fleshed sweetpotato (OFSP). The studies used experimental methods, to introduce OFSP along with nutrition information designed to nudge children to regularly consume OFSP as part of regular …

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2017 Marketing, Processing and Utilization CoP Meeting Report: accelerating orange-fleshed sweetpotato (OFSP) value chain development for nutrition and livelihoods in Africa

The SPHI Marketing, Processing and Utilization Community of Practice (MPU CoP) held its 4th Annual Meeting in Kisumu Kenya on 1-3 March 2017. It was attended by 47 participants from 12 countries. The theme of the meeting was accelerating orange-fleshed sweetpotato (OFSP) value chain development for nutrition and livelihoods in Africa. This …

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Report: Sweetpotato Seed Systems and Crop Management Community of Practice Sixth Consultation – Marketing Strategies for Quality Sweetpotato Seed

This is the report of the proceedings of the Sweetpotato Seed Systems and Crop Management Community of Practice (SS-CoP) Sixth Consultation was held from 6th to 8th December 2016 at Pride Inn, Nairobi, Kenya. The planning and review meeting was attended by the Sweetpotato Action for Security and Health in …

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SASHA Brief 2016: The Marketing, Processing and Utilization Community of Practice pursues strategies to increase adoption of orange-fleshed sweetpotato

Orange-fleshed sweetpotato (OFSP), rich in beta-carotene, the precursor of vitamin A, is particularly being promoted due to its potential to address vitamin A deficiency. While many OFSP varieties have been released, in many cases there was not a complementary effort to develop marketable products.  Most sweetpotato in SSA is consumed …

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