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Tag Archives: Marketing

Report: Proceedings of the Marketing, Processing and Utilization Community of Practice (MPU CoP) Meeting held in Kunduchi Beach Hotel, Dar-es-Salaam. March 14-16 2016.

The Marketing, Processing and Utilization Community of Practice (CoP) met on 14 and 16 March 2016 in Kunduchi Beach Hotel, Dar es Salaam. The CoP brings together professionals working on all levels of the sweetpotato value chain, as well as private sector players who are innovating processing and utilization of …

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Presentation 17: Working with cooperatives and groups in root marketing and product development: Lessons earned

This presentation outlines the lesson learned while working with cooperatives and groups for marketing roots and product development. The take home message focuses on branding as key for success, partnership with industries key for OFSP adoption and availability in market, and research is essential to ensure success of products developed.

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Presentation 16: Sweetpotato value chain and the potential role for commercial fresh root storage in selected areas of Mozambique

SASHA has worked with NRI and SUSTAIN to carry out a commodity chain study in Mozambique. This study focuses on two provinces covered by SUSTAIN: Manica and Maputo. Its objectives are (a) to assess how sweetpotato can be placed in terms of consumers’ choice, (b) to describe and understand the …

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Presentation 14: Value chain analysis for Orange-fleshed sweetpotato in Malawi

Sweetpotato remains a very important calorific and economic value chain commodity for the majority of Malawian farmers. While there have been efforts to improve productivity through the introduction of improved varieties, a big gap exists in knowledge of the value chain characteristics and linkages. Orange-fleshed Sweetpotato (OFSP) remains an obscure …

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Tudo o Que Sempre Quis Saber sobre a Batata-doce – Volume 5

Este manual contém “Tudo o que sempre quis saber sobre a batata-doce”. Esperamos que o manual seja útil para os que estão envolvidos na capacitação de extensionistas e pessoal de ONGs a diferentes níveis, e que estes por sua vez irão capacitar produtores duma maneira prática que os ajuda a construir as …

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Report: Proceedings of the 6th Annual Sweetpotato for Profit and Health Initiative SPHI) meeting, 2015

The 6th Annual Sweetpotato for Profit and Health Initiative SPHI) meeting took place from 29 September and 1 October 2015 in Kigali Rwanda.  The theme of the 2015 meeting was ‘Together, 10 million by 2020’. This refers to the overall goal of the Sweetpotato for Profit and Health Initiative which …

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Training Manual on Marketing and Product Development for Extension Workers

  This is a marketing and products development training manual sweetpotato extension workers. It starts with marketing mix specifically the 5P’s and how they connect, farming as business is highlighted as key aspect for farmers to exercise farming with revenue/returns. Postharvest handling is mentioned for proper produce management and concludes …

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Tout ce que vous avez toujours voulu savoir à propos de la patate douce – Volume 5

Tout ce que vous avez toujours voulu savoir à propos de la patate douce. Manuel de FDF pour le projet Atteindre les Agents du Changement. Thème 8: Récolte et Gestion Post-Récolte. Les dommages physiques causés au cours de la récolte et du transport peuvent réduire la durée de conservation et la …

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