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Tag Archives: technology information

Does Information on Food Production Technology Affect Consumers’ Mental Models Relating to Biofortified Foods? Evidence from a Field Experiment in Kenya

This study used a field experiment and the means-end chain approach to examine the effect of providing information on the biofortification process on consumers’ acceptance of orange-fleshed sweetpotato (OFSP). Negative, positive, and neutral information about the biofortification were verbally provided. Images were used to reinforce the verbal information. Meaning representation …

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